The masterbrand icon will show up in our marketing, at events, in co-branding with partners, and in places like the Google Play store where our products can be found. The brand architecture for both systems is made up of four levels.Įach system leads with a new Firefox masterbrand icon - an umbrella under which our product lines will live. Do these systems suggest our position as a tech company that puts people over profit?.Do these systems reinforce the speed, safety, reliability, wit, and innovation that Firefox stands for?.Can the design logic of these systems stretch to embrace new products in the future?.How visually cohesive is each of them? Does each hold together?.Do these two systems still feel like Firefox?.We’ll be using these criteria to evaluate the work: Our focus at this point is on the system. Each individual icon will undergo several rounds of refinement, or may change entirely, between now and their respective product launches. You can make your views known by commenting on this blog post below.Įxtreme caveat: Although the products and projects are real, these design systems are still a work of fiction. Living by our open-source values of transparency and participation, we’re reaching out to our community to learn what people think. No one is being asked to design anything for free.

Today, we’re sharing our two design system approaches to ask for your feedback.įor those who recall the Open Design process we used to craft our Mozilla brand identity, our approach here will feel familiar: Working across traditional silos, we’re designing a system that can guide people smoothly from our marketing to our in-product experiences. We needed to start from a new place.Ī team made up of product and brand designers at Mozilla has begun imagining a new system to embrace all of the Firefox products in the pipeline and those still in the minds of our Emerging Technologies group. Recoloring that logo or dissecting the fox could only take us so far. As an icon, that fast fox with a flaming tail doesn’t offer enough design tools to represent this entire product family.

Image of mozilla firefox logo